As the methods of promotion and advertising continue to evolve, businesses must be creative in order to catch the eye of potential customers who are exposed to a plethora of advertisements all day long. Stickers are one of the most underrated methods of promotion, especially since online advertising has now become the most popular method of improving brand awareness.
Bumpers stickers are a tried and true method of increasing a brand’s audience. When people are stuck in traffic, they will begin to stare at and read every little thing around them. If one car is stuck in traffic twice a day, that bumper sticker will be seen more than 700 times in a year. If thousands of cars have that bumper sticker, the exposure is phenomenal. In order to entice people to put a bumper sticker on their car, a fun contest involving the sticker could be held or the sticker could simply have a fun or witty saying on it.
Gift for Children
When children go into a business that doesn’t exactly cater to children, nothing excites them more than free stickers or coloring pages. A business could print custom stickers and hand them out to children, who will then spread the stickers all over the town much like a bird spreads seeds. Children love to place stickers anywhere and everywhere; a great way to not only make children smile, but promote a business as well.
Tagging Merchandise for Promotion
When a business focuses on selling products, they might not think about including their contact information on the product itself. Instead of missing this golden opportunity, the company should place a sticker on the bottom or side of the product that includes the business name, location, web address, and phone number. This is especially true of companies that produce custom computers, furniture, farm tools, arts and crafts, children’s toys, and more.
While social media sites and PPC programs can be wonderful for business promotion, it is hard to beat the efficiency and success of the incredibly affordable sticker. They’re versatile and can be made to be incredibly attractive. This aids in capturing the attention of potential customers for weeks, months, and even years. Having a wide variety of stickers available increases the reach of the business, from traffic jams to park benches and beyond.