Lawyers and SEO Don’t Mix
There is no doubt about it, lawyers need to get online presence to be better. Online presence boosts the stock of a lawyer. A lot of lawyers today are into SEO. The thing is SEO is not as complicated as you might expect with law, but it may be surprisingly difficult. Engaging in SEO may not be the best thing for lawyers. There is nothing that is simple with SEO. SEO for lawyers may be not the right idea at the moment. SEO for lawyers may end up wrong, if lawyers do it. Let’s find out why.
If you are too boring, chances are you may end up getting the jury to sleep. It is not that you’re a boring lawyer. Just like some writers, they tend to make people sleep online. It can be a disaster if you are not able to tell them what you want to say before they fall asleep. This is a classic failure of SEO for lawyers. We need to know humans have short attention span. Some people may be attentive up to 15 minutes. Studies say the goldfish may be better in being attentive. Worse, new studies show that the human attention span is going down. Search engines understand it, that is why they provide answers right away. As you create content on the web, look at the standards. This means the paragraphs are short and there are plenty of white spaces. Lawyers may not have the exact mindset they have picked up in law school. It can be disastrous to have SEO for lawyers, with lawyers doing it. Online writing may be the total opposite of what you learned as a lawyers. It can be a huge catastrophe for lawyers doing SEO for lawyers.
You have to do research on the keywords. If you engage in legal research, it may not be the same online. You need to also weigh the kind of keyword. Unable to choose the right keyword may be a bad omen as it may not cause the ranking to swell. SEO depends a lot on keyword research.
Without attention, you may fail in SEO. It is best to engage well with analytics to be great in SEO. You need to know how important anticipating things are. They solve problems before it becomes a problem.
Lawyers may know the law, but the cyberspace is a different court. You may lose your social life than engaging in SEO. Let the experts be the one that help you rank better. It would be nicer for the lawyer to realize SEO experts are the best.
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