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Casting Industry and Its Development

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The industry of casting has been part of the manufacturing world for many decades. Some companies, like Curto-Ligonier Foundries, have been doing this type of work since the 1940s. Using light yet durable materials like aluminum or magnesium, these companies have produced finely produced parts for a number of industries. With today’s technology, many dies can be cast using the same pattern molds while sand is used in the process to provide smooth finishes. While aluminum has been used in a majority of these casting processes, magnesium continues to be a suitable replacement.

The eighth most abundant element in the Earth’s crust, magnesium is the lightest structural material. Yes, even lighter than aluminum. Magnesium has a number of advantage for its use. For instance, it has a high strength to weight ratio and high impact resistance. It can be cast to meet the desired shape for the part and has above average dimensional stability. In abundant supply, magnesium is 100% recyclable.

Why industries choose casting in magnesium over aluminum depends on what is being made. Because it’s 75% lighter than steel, many auto manufacturers now use magnesium casting for parts like power-train components. As long as they are pre-treated, magnesium parts can be painted just like its steel or aluminum cousins. The advantage is the magnesium-casted part will last longer.

If you’re in an industry which requires the casting of parts you need to look at what companies do so in magnesium. One thing to look at is if the company has its own pattern-making facilities, especially if you’re starting out. If they have their own facilities, you need to determine the skill sets of the engineers who help design the casts for the parts. You also want to look at the turnaround rate of design and creation and if they can do the casts in both magnesium and aluminum to make a determination as to which is best. Of course, you want the company to be wary of your design concepts and work with you to get the design right the first time.

So, do your research for companies which have the best technology to create magnesium-casted parts while keeping the cost down to the customer.…

General Article

How Can I Use Technology To Optimize My Company’s Conversion Rates?

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At some point, many business owners start thinking critically about which steps they can take to optimize their company’s conversion rates. If you’re in this place right now, know that using some or all of the following suggestions can help you experience a substantive increase in sales:


1. Start Advertising Online.

One of the most advantageous technological advancements available to business owners is advertising online. This technique is important and helpful because it ensures that you’ll be able to share your product or service line with individuals who haven’t come across the brand in offline spaces. Also note that online advertising can play a role in extending your sphere of influence to the point where you obtain a global audience. This process can transpire in the event that your brand goes viral, meaning that millions and millions of people are exposed to one of your videos or blog posts in a matter of hours. There are multiple online advertising techniques that digital marketing experts can deploy to help you generate these types of conversion-optimizing outcomes. Some of them include:

• email marketing
• online reputation management
• content marketing
• social media optimization
• responsive web design
• web design and development
• search engine optimization

2. Obtain Great Public Relations (PR) Services.

In addition to advertising online, make sure that you find a great PR company. This company will play an integral role in positively impacting your conversion rates. Specifically, PR companies are known for ensuring that the business owner’s brand is constantly in the public eye. PR representatives can also employ strategies which ensure that your brand image is as positive and relevant as possible. Some of the services that PR representatives might utilize to make this happen include:

• Product Placement
• Media Outreach
• Pitch Creation
• Media Relations
• Press Collateral
• Speaking Engagements
• Partnership Opportunities
• Media Training
• Editorial Placement
• Digital Placements
• Print Placements

3. Update Your Company’s Broadband Equipment Technology.

One final strategy that you can implement to optimize your company’s conversion rates is updating the organization’s broadband equipment. This strategy is effective because using the latest and greatest broadband equipment ensures that you and your employees don’t experience unwanted setbacks and complications which compromise your ability to use the internet. In the event that your company is in need of new rf power dividers, know that you can obtain them from organizations such as Werlatone.


Three conversion optimization techniques that can help your organization remain on the road to enhanced profitability are outlined above. Start integrating these techniques into your company’s business plan now so you can keep the organization moving forward.…